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Argentinian Identity

Identidad_En

BUENOS AIRES – PARIS. A BLEND OF TANGO AND CHAMPAGNE.

» The identity of our products is rooted in the deepest Argentinian culture. From our grapes irrigated as was done by the originary Huarpe people of Mendoza to the brands of our wines that come out of the poetry of Argentinian tango. Margot and Mano a Mano, tango songs written by Celedonio Flores with music made by Carlos Gardel, give rise to the name of our winery and of our production of wines and sparkling wines.

» Marcelo Marchese, an Argentinian plastic artist, imbued the original aesthetic of Margot with life by invoking the glamour of the 1920’s, the Golden Age of the Buenos Aires tango.

» Margot expresses that close historical-cultural relationship between Argentina and France, and even more between tango and champagne.

» The poem by Celedonio Flores named “Margot” by Carlos Gardel was the first tango song that presented champagne as the biblical apple of temptation, a symbol of irresistible and passionate seduction.

» In some markets, our products are marketed with the Marlen brand as a tribute to the actress Marlene Dietrich. Margot and Marlen were contemporary and they shared an audacious character that distinguished them over other women of the time.